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About JBP
The architects of
premium tropical trade
We do not simply import fruit. We grow it, select it, and export it ourselves. The chain from Brazilian farm to European shelf has always been ours.
Our Position
We built this market.
We know it better than anyone.
JBP was the first company to bring Formosa papaya to the UK market at commercial scale. We built the route. We trained the protocols. We set the standard that the market now expects.
Our competitive advantage is not logistics. It is knowledge. We know which farms in Bahia produce fruit that survives a 21-day sea journey and arrives with the Brix levels and shelf life that European buyers demand. That knowledge took 28 years to build. It cannot be replicated quickly.
Our producer partnerships are not commercial arrangements. They are the result of years of technical collaboration — from harvest protocols to post-harvest handling — built on a single principle: the chain is only as strong as its weakest point.
Timeline
JBP founded in Brazil. Two decades building relationships at origin — from farm selection to harvest protocols.
European operations established. 11 years learning the market before arriving in the UK.
JBP becomes the first company to introduce Brazilian Formosa papaya to the UK market at commercial scale.
Exclusive import rights secured for two premium Brazilian brands. Portfolio expanded to 10+ tropical varieties.
100 pallets per week to the UK. The standard we set becomes the benchmark others follow.
European Partner Programme launched. Exclusive distribution confirmed in Germany and Italy. Further territories open.
Compliance & Standards
UK BTOM Compliant
All shipments comply with the UK Border Target Operating Model phytosanitary requirements. Papaya is classified as a medium-risk commodity requiring documentary and identity checks.
Global GAP Certified Producers
Our exclusive producer partners hold Global GAP certification, ensuring traceability from farm to port on every shipment.
SMETA Audited Supply Chain
Ethical trade standards are maintained throughout our supply chain, meeting the requirements of major UK and European retail buyers.