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The brands
behind the standard

JBP holds exclusive UK and European import rights for a select group of Brazilian premium producers. These are not commercial arrangements. They are the result of years of technical collaboration — from harvest protocols to post-harvest handling — built on a single principle: the chain is only as strong as its weakest point.

Nortefrut

Premium Papaya · Bahia, Brazil

Nortefrut operates in a microclimate in Bahia that produces papaya with measurably higher Brix levels and extended shelf life compared to other Brazilian growing regions. This is not marketing. It is the result of specific soil composition, temperature range, and a harvest protocol developed over decades.

Every Nortefrut papaya is harvested at a precise maturity point — not for the convenience of the producer, but for the performance of the fruit at destination. The difference is visible on the shelf and measurable in waste reduction for the buyer.

JBP holds exclusive UK and European import rights for Nortefrut. No other importer in the UK or EU can offer this product.

Global GAP CertifiedSMETA AuditedFull TraceabilityFixed FOB Pricing
Enquire About Nortefrut Allocation
Nortefrut premium papaya from Bahia Brazil

Origin

Bahia, Northeast Brazil

ONE Fruits papaya export packaging

Packaging

Export-grade · Sea freight ready

ONE Fruits

Premium Papaya · Bahia, Brazil

ONE Fruits is JBP's second exclusive premium papaya brand — same origin quality, distinct commercial identity. Grown in Bahia under the same rigorous post-harvest protocols, ONE Fruits offers distributors a differentiated premium product with territorial exclusivity in their market.

The brand is expanding. Papaya is the foundation. Avocado, lime, and other Latin American premium varieties are being developed under the ONE Fruits identity — all held to the same standard that built the papaya's reputation.

ONE Fruits is available exclusively through JBP. Two distribution partners per European country. Applications are open for most territories.

Global GAP CertifiedSMETA AuditedFull TraceabilityExpanding Portfolio
Apply for ONE Fruits Distribution

Itaueira

Melão Rei · Premium Melon · Brazil

Itaueira's Melão Rei is Brazil's most recognised premium melon brand. Known for its distinctive flavour profile and consistent quality, it has built a loyal following among Brazilian consumers who understand the difference between commodity melon and a product grown with intention.

JBP holds exclusive UK import rights for Melão Rei — bringing Brazil's benchmark premium melon to the British market for the first time at commercial scale. The same approach that built our papaya reputation: origin quality, controlled protocols, no shortcuts.

Global GAP CertifiedExclusive UK RightsPremium Grade
Enquire About Melão Rei

"Brazil's most recognised premium melon brand — now available in the UK."

Exclusive UK Importer — JBP Tropical Premium Fruits Ltd.

Interested in exclusive distribution?

Territory exclusivity is available in most European markets. Two partners per country. Applications reviewed directly by our commercial team.

Apply for FOB Wholesale